Three Ps of Real Estate Sales
Pricing Drives Real Estate
Realtors know that ultimately price drives everything for home buyers in any real estate market. Buyers compare and contrast location, features, condition and price and make a buying decision when they believe they have found the best value among all the available homes.
Realtors also know that price eventually overcomes every obstacle when marketing and selling a home. There is a buyer for every home, but sometime the price must be lowered to find the buyer willing to accept whatever challenges that home has. On the other hand, sellers want the highest price they can get for their home though, so that’s where the other two Ps come into play. How do you use marketing to maximize the price of your home when you go to sell it?
What are the three things a Seller and Realtor can control? What are the 3 Ps?
Price. Presentation. Promotion.
There is no control over supply and demand, market conditions, interest rates, weather, or the the 3 Ls - location, lot and layout. When it is time to sell your home, the best marketing strategy is to make the most of your particular property and whatever the current market conditions are, and then price your home to sell based on all other conditions. That is where the expertise of a professional stager is a realtor’s best marketing tool to reach the highest sales price.
The importance of “presentation” cannot be underestimated when selling a home. Even the most desirable properties, locations and price points can benefit from staging in order to create the highest demand and therefore the highest sales price. Presentation starts with staging and ends with professional photography giving the best impression online and at buyer showings and open houses.
Occupied Staging
Staging a home prior to marketing ensures that every dollar of equity is maximized and the home is sold at its highest potential value. While the “model home” look can be achieved by removing all the seller’s personal belongings and then staging with brand new, contemporary furniture, art and accessories, the expense is not always practical for sellers. The alternative is to work towards a model home look with the seller’s existing belongings. Occupied staging is for sellers who will “occupy” the house during marketing.
UpStaging Designs assists Sellers and Realtors with Staging Consultations both in-person and virtually via video chat (thank you Covid-19) to instruct and create a plan for how to best present a home’s features and at its highest value using the seller’s existing furniture and belongings. Using proven staging strategies, not decorating, sellers are able to create that model home look on their own. A follow up Photo Styling and Showing Prep appointment ensures that no detail is missed for those MLS photos. Schedule online at www.upstagingdesigns.com