If you are paying attention to real estate in 2021, you know that the market is HOT HOT HOT! Homeowners all over the country are taking advantage of the current seller’s market and taking the equity out of their homes to move up, move away, downsize or build their dream home.
Homeowners feel so confident in their ability to sell quickly, many are skipping the staging in favor of getting their home on the market more quickly, knowing that the home will sell regardless of what it looks like. Sure, but…
The decision to skip staging leaves the homeowner’s equity in the hands of the buyer, not the seller.
Home Staging is not about the sellers.
Home Staging is about appealing to the buyers.
In a hot real estate market, buyers are moving quickly, acting on first impressions and emotions, even making offers on homes without ever seeing the home in person. Homeowners can use this to their own advantage, maximizing the equity in their homes by creating urgency among buyers who want the perfect, move-in ready home. This is true in any real estate market, but especially in a seller’s market.
Real Estate marketing begins online, where buyers eagerly look for new listings each day, trying to be the first buyer to see the house and the first buyer to make an offer. Home Staging creates the emotion, the urgency and the willingness to offer top dollar to the seller ASAP.
In a seller’s market with little inventory to choose from, every home will sell. Which homes will sell for the most money? It isn’t always the one with the best location, the best lot or the most square footage. It usually is the one that appeals to the most buyers.
In our signature service, the Staging Consultation, the advice we give our sellers is tailored to their home, budget, time frame and list price. In some market conditions, locations or price points, certain recommendations change but the goal is the same. The return on investment in staging is more than 100%, often much more, since most advice is free or very low cost.
When working with sellers who will live in the house during marketing (Occupied Homes) we tailor recommendations around the seller’s existing furnishings and décor. Investments in updates and repairs are just that, an investment. The return is equal or better on closing day, giving the seller ALL the equity to move up, move away, downsize or build their dream home!
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