Here in the Triangle Area of NC, we are experiencing record low levels of real estate inventory, but you’d have to be under a rock not to know that. It’s happening nationwide as well. It isn’t just the availability of homes to purchase, but also to rent, with prices increasing about 5% per quarter.
A recent video posted by a local Realtor went viral showing swarms of people coming in and out of a home for sale. This is a big concern for sellers who want to avoid having to leave their homes for days and deal with so many strangers in their house at once. They have turned to “Coming Soon” marketing and are selling their homes without buyers ever coming inside.
Real Estate Marketing
There are strict rules about how a home can be marketed by a Realtor and the timing of when a new listing can be shared with or shown to potential buyers is restricted. When a seller wants to get the word out early, then begin showings at a later date, a Realtor can list a home as Coming Soon.
Coming Soon
During the coming soon period, buyers can do their research and drive by the house, but they cannot go inside until the home is listed as “Active.” Realtors are using coming soon marketing on more and more listings now and homes are selling “sight unseen” with offers well over asking price! Approximate 20% of available listings in the Triangle are coming soon rather than active, and Zillow is syndicating these listings to get the word out to their audience.
Maximize Offers
So, how do you maximize the opportunity to sell your home, over asking, without opening your door to potentially hundreds of people? Coming Soon.
Realtors can put as much information about a home as they want into the Multiple Listing Service (MLS) for buyers and other Realtors to see. Everything from room dimensions, age of systems and of course, a description of all the great features of the house. And, photos.
Stage for Coming Soon
And STAGING is the key to maximizing the benefit of the MLS photos in the coming soon offers. When a staged home is combined with great real estate photography, buyers have the confidence to make an offer on a home without ever stepping inside.
While most homes still sell after the buyer and or their agent have seen the home in person, coming soon marketing with staged photos will generate interest in a home so that as soon as the home hits the market, buyers are lined up to get inside and see it!
Prepare your home for sale
At a time when buyers are competing for so few available homes, homes are selling for top dollar whether they are staged or not. (It hurts my heart to say that.) But, staged homes consistently sell for more money and more quickly. Is that even possible in this crazy market? Yes.
Taking the time to prepare your home for marketing results in an easier, quicker and top dollar sale, higher appraisal price for the buyer, and fewer disputes and bad feelings during post contract repair negotiations. This is especially true in a buyer’s market, and still true in a seller’s market.
So, schedule a staging consultation as soon as you begin considering the sale of your home. Prep now so that when your dream home comes on the market, you can make an offer while it’s coming soon and get yours sold quickly as well!
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