I received an email from a staging client the other day.
Here’s what she asked:
“I spoke with the home repairs guys yesterday for the living room ceiling issues we discussed. He said he wouldn’t fix it since it’s just aesthetics. He didn’t consider it a negotiation point. The Realtor mentioned it when he came to the house for the initial consultation and you also mentioned as well. Do you agree that we should leave it as is?”
Here’s my response:
“Thank you so much for asking the question. Your handyman is correct that it is just cosmetic and not a “repair” item so long as the cause is not a current defect in the home, such as a roof leak. That said, it is considered a maintenance item, just like worn carpet and paint. Carpet and paint are the highest return on investment you can make in your home.
The value of your home is based on the perception of the buyer and perception is subtle. The recommendations I make as a stager are often very subtle but can make a huge impact on a buyer’s perception of a home and its value. In order to maximize value, I make the recommendations I do.
If something I recommend is prohibitive based on time or expense, clients will sometimes skip a recommendation and it may or may not matter in the end.
Please weigh in that both your realtor and I recommended the repair, and we are both experienced real estate marketing professionals. Your handyman is not. If you can get it done, I still recommend it.”
Moving Expenses
When a seller begins the process of moving, the costs add up quickly. Packing, moving, realtor fees, closing costs and repairs plus the time it takes away from work and personal life can quickly overwhelm a seller.
On the other end, sellers must add in the cost of inspections and deposits for a new home. The new mortgage is likely higher and the cost to customize the new home must be budgeted for. The process is daunting, stressful and overwhelming to even the most prepared sellers.
Staging expenses
Most especially in a seller’s market, staging can seem like an unnecessary expense, but it’s just plain marketing 101. Without the proper guidance of a professional Realtor and a strategic marketing plan, sellers cannot maximize the value of their home.
The home will sell, but how much equity will be left on the table when you skip this very important step in the marketing of your most valuable asset? You cannot sell your stock portfolio to the highest bidder, but you can do this you’re your home!
Staging works. Don’t skip it!
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